Helping people and nature prosper together

Why economics matters: Too often, economic forces drive decisions that harm the planet. We need to turn that around. By creating the right economic incentives, we can make market forces work for — rather than against — the environment.

How we use this powerful approach: We examine every environmental problem through an economic lens, working with communities, policymakers and other partners to use economic forces for good. In a warming world, we're helping to develop climate solutions that create jobs, build resilient communities and cut pollution in an effective, equitable way.