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The ‘Fourth Wave’ of environmental innovation is helping businesses, non-profits, and citizens around the world measure and reduce pollution. It’s transforming markets, creating new industries and shaping the cutting edge of environmental progress.
New technologies can measure pollution from space, help a farmer decide when and how much fertilizer to apply to his crops, monitor the air quality at your child’s playground, or warn a town of a sudden algae bloom that threatens the drinking water.
When sensors, information technology, analytics and other innovations are used to rein in pollution, shape smart policy and reward corporate responsibility, the result will be positive change that lets people and nature prosper.