Texas Farmers’ Market to Celebrate Local Conservation Efforts at Monarch Festival

Austin-area ranchers and conservationists show beef and butterflies can thrive together

April 3, 2018
Chandler Clay, (202) 572-3312, cclay@edf.org

(AUSTIN, TX – April 3, 2018) The Texas Farmers’ Market and Environmental Defense Fund are co-hosting a Monarch Festival in Austin, Texas this weekend to educate visitors about the Monarch Butterfly Habitat Exchange, a new program for restoring and conserving high-quality monarch habitat on America’s private working lands. The exchange launched on March 1, 2018 with its first five projects located in Texas.

Amy and George Greer, sixth generation ranchers at Winters Family Beef located in Brady, Texas, are early participants in the exchange and sell their Angus and Wagyu beef every weekend at the Texas Farmers’ Market. The Greers and monarch experts from Environmental Defense Fund will be available for interviews.

Market visitors can stop by the main market tent to enjoy a variety of monarch butterfly activities, including monarch butterfly face painting and butterfly wing balloons from Tony the Clown. The first 15 shoppers who sign up for Texas Farmers’ Market weekly newsletter will receive a milkweed start from f-stop farm to grow monarch habitat.


Saturday, April 7 at Lakeline, 10 a.m. – 12 p.m., 11200 Lakeline Mall Drive, Cedar Park, Texas 78613

Sunday, April 8 at Mueller, 11 a.m. – 1 p.m., 4209 Airport Blvd., Austin, Texas 78722


  • Amy and George Greer, sixth generation ranchers at Winters Family Beef
  • David Wolfe, director of conservation strategies at Environmental Defense Fund

Photos: Dropbox folder to download photos of monarchs and George and Amy Greer (please include: “Photo courtesy of Environmental Defense Fund”)

Video: YouTube video featuring EDF’s David Wolfe and George and Amy Greer

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