Press release

Partnership for New York City and Environmental Defense Release TV Ad Calling for Action on Mayor Bloomberg

FOR IMMEDIATE RELEASE

May 13, 2007

NEW YORK CITY –As Mayor Bloomberg meets with legislators in Albany Monday to emphasize the critical need to prevent irreversible climate change, the Partnership for New York City, the city’s leading business organization, and Environmental Defense have joined forces to release a 30-second television spot in support of the Mayor’s comprehensive plan to make New York the cleanest, healthiest city in America.

The spot, titled “Ticking,” will run in New York City and the Capital Region on broadcast and cable television. The advocacy effort is aimed at convincing the State Legislature to adopt the plan before they adjourn for their summer recess in June.
 
Among the Bloomberg-proposed initiatives showcased in the ad: lowering greenhouse gas emissions by 30 percent, employing cleaner power plants, improving mass transit and reducing traffic pollution.
 
In addition, the ad sends viewers to a new website, www.makenewyorkgreen.org, where New Yorkers can find information about the concrete steps outlined in PLANYC—and supported by a broad coalition of more than 70 business, civic, labor and environmental groups—to clean up our air, water and other natural resources that would strengthen our economy, public health and quality of life and tackle the challenges we will face as the city’s population grows by another one million in the next 20 years.
 
The script of the ad is below:
 
“Saving the environment—we don’t have a second to lose. Every minute, tons of deadly pollutants are released into our air. Every hour, another child goes to the hospital with asthma. Every day, the earth grows hotter because of global warming. Act now, and we can make a difference. Mayor Mike Bloomberg’s plan will lower greenhouse gas emissions by 30 percent. It requires cleaner power plants, improves mass transit and reduces traffic pollution. Together, we can save the environment. But the clock is ticking.”
 
 
Contact: Stefan Friedman (917) 207-6801
                Bud Perrone (on behalf of Partnership for New York City) (347) 512-2383
                Diane Slaine-Siegel (Environmental Defense) (917) 853-5664
 
 
The Partnership for New York City (www.pfnyc.org) is a network of business leaders dedicated to enhancing the economy of the five boroughs of New York City and maintaining the city’s position as the center of world commerce, finance and innovation.

With more than 3 million members, Environmental Defense Fund creates transformational solutions to the most serious environmental problems. To do so, EDF links science, economics, law, and innovative private-sector partnerships to turn solutions into action. edf.org