Ad Campaign Takes Aim at TXU's Dirty Coal Plants

FOR IMMEDIATE RELEASE

Contact:
Colin Rowan, Environmental Defense, (512) 691-3416

(October 24, 2006 – Austin, TX) Environmental Defense will begin running ads in Texas news outlets this week as it and other organizations step up their efforts to educate citizens about the environmental consequences of TXU’s plan to build 11 coal-fired power plants across the state.

“TXU is spending millions on TV, radio and print ads that sugarcoat the truth about its coal plants,” said Colin Rowan, director of regional communication for Environmental Defense. “We can’t compete with them dollar for dollar, but we think Texans will prefer our facts to TXU’s fiction.”

Though the list of environmental threats of TXU’s proposed plants is long, the first ad will focus on TXU’s failure to address its contribution to global warming. TXU is the single largest emitter of carbon dioxide (CO₂) in Texas. Its proposed coal plants would more than double the company’s annual CO₂ emissions.

“Despite growing concerns about global warming, TXU has failed to address carbon emissions that will spew from their proposed plants,” said Rowan. “It is important that Texans know what these plants will do to our environment – and that there are cleaner alternatives. Fighting global warming will take cooperation from all segments of our society and economy, and Texas’ largest CO₂ polluter shouldn’t be able to thumb its nose at our children’s future.”

A .jpg of the first ad can be downloaded at: http://homepage.mac.com/crowan/.Public/TXU/TXUAd_Sample.jpg

The print ads will run this week in the Wall Street Journal, the Dallas Morning News, the Dallas Business Journal and the Waco Tribune-Herald. Ads for television, radio, outdoor and other media are in development.

For more information about TXU’s dirty coal-fired power plants, visit www.stopTXU.com.