Demand response

Rewarding customers for saving energy

As demand for energy increases, the usual response is to build new power plants. But what if we could waste less power instead?

Demand response is a voluntary, cost-effective tool that relies on people and technology, not power plants, to meet electricity demand.

By rewarding homeowners and businesses who shift their energy use to times of day when there is less demand on the power grid or when more renewable energy is abundant, demand response makes the electric grid more efficient, encourages energy-saving behaviors, and returns savings to customers.

Media contact

  • Mica Odom
    (512) 691-3451 (office)
    (512) 913-9068 (cell)
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Download the fact sheet

What is demand response?

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PDF Format: Adobe PDF

Additional resources

Demand response savings

  • $11.8 billion saved in 2013 by mid-Atlantic customers using demand response.1