Coalition Joins Environmental Defense To Undo Global Warming

(20 April, 2004 - - New York) Environmental Defense today announced six consumer product brands are joining the organization’s undo global warming campaign, www.undoit.org.  The companies will help build public support for national legislation to cap U.S. greenhouse gas pollution.  They will, through advertising on products and elsewhere, direct individuals to www.undoit.org, where they can sign on as citizen co-sponsors of the Climate Stewardship Act, due for a U.S. Senate vote in May, and can contribute to the Undoit! Campaign.

The six new allies are Clif Bar, Stonyfield Farm, Organic Valley, Odwalla, White Wave/Silk and Trinity Springs.  Clif Bar will distribute information about global warming on their package, at sporting events, green festivals and on its web site.  All companies will help drive individuals to www.undoit.org through consumer packaging, field marketing events and web site links. 

“People know that global warming is a problem, but they don’t know what they can do to help solve it,” said Environmental Defense president Fred Krupp.  “These companies will be strong allies in spreading the word that there are simple and effective steps we all can take to help undo the problem.” 

“Global warming is a huge issue that can seem paralyzing,” said Gary Erickson, owner and CEO of Clif Bar Inc. and Global Green USA award recipient for Corporate Environmental Leadership.  “We want to educate people about the ways everyone one of us can contribute to solving the global warming crisis.”

Global Warming:  Undo It! (www.undoit.org) is Environmental Defense’s campaign to build grassroots support for the McCain-Lieberman Climate Stewardship Act.  Senators McCain and Lieberman have pledged to secure a Senate vote on their bill by spring of 2004.  This comes after the act secured 43 votes in October of 2003, a tally that surprised most pundits and built momentum for further votes on global warming. 

The campaign is now taking its message beyond the Internet to retail stores with calls to action showing up on consumer products like energy bars, spring water or organic juice.  To date, Undoit! has secured more than 250, 000 citizen co-sponsors for the Climate Stewardship Act.