Persuasion Research & Campaigns Manager

Put your passion and skills to work for the planet. Climate change is the most urgent issue of our time, and we need people like you to help us build a vital Earth — for everyone.

 

We’re Environmental Defense Fund, a fast-paced nonprofit with a growing staff of more than 850 people in nearly 30 countries. We deliver game-changing solutions that cut climate pollution and strengthen people’s ability to thrive despite the effects climate change is already having. We work wherever we can have the most impact, from local communities to top companies to governments worldwide, and even in space.

 

Our culture, values and commitment to diversity make EDF an exciting and meaningful place to work. Every job here makes a difference. Won’t you join us?

Location

This position can be based remotely within the contiguous United States.

 

Overall Function

 

EDF is excited to expand our Audience Insights team. The Persuasion Research & Campaigns Project Manager will help build and lead a new capability to monitor relevant false narratives and create and implement debunking and inoculation campaigns into our digital marketing and media relations. You will work with various data sources and the global coalition, Climate Action Against Disinformation (CAAD), to help the team understand the digital conversations, specifically the false narratives, that affect our brand, our mission areas, and our key target audiences.  

 

This newly created position will report to the Manager, Audience Insights and work collaboratively with internal stakeholders including close coordination with our Marketing and Communications Teams and CAAD members, to build a program that combats the most harmful mis/disinformation.

 

Key Responsibilities

  • Use cutting-edge software to manage the day-to-day monitoring, understanding and communication of the mis/disinformation narratives that negatively impact EDF’s ability to achieve progress.

  • Develop strategies to leverage digital tactics to combat mis/disinformation including debunking and inoculation.

  • Work with internal stakeholders and external partners to create, implement and monitor influence and message campaigns that combat mis/disinformation.

  • Establish data-driven mechanisms to determine the efficacy of our persuasion campaigns.

  • Prepare regular progress and performance reports and timely updates on data collected.

  • Socialize learnings internally and with key external partners to increase our ability, and that of the broader environmental sector, to effectively combat mis/disinformation.

  • Participate in advancing EDF DEI goals in which people from all backgrounds and experiences feel connected, included, and empowered to address the environmental and organizational challenges in alignment with EDF values. 

Qualifications

  • At least 4 years of relevant work experience.

  • Ability to work independently and remotely

  • Excellent attention to detail

  • Excellent written and verbal communications skills 

  • Experience creating and driving compelling online content

  • Experience with behavioral psychology and persuasion messaging techniques 

  • Experience with digital listening tools such as Meltwater, Buzzsumo, or Crowdtangle is a plus 
  • Comfort working in a fast-paced environment with multiple projects, sudden deadlines, and curveballs 

  • Strong analytical ability and experience with digital marketing testing methodologies

  • Some experience monitoring online activity preferred

  • Demonstrates self-awareness, cultural competency and inclusivity, and ability to work with colleagues and stakeholders across diverse cultures and backgrounds.

Hiring Range

We offer a strong total rewards package encompassing competitive salary, robust benefits, and professional development opportunities consistent with a modern global organization.

The pay range for this role is 68,000 - 76,000 USD which takes into account factors such as candidate experience, skills, training, internal team equity and local norms.

Environmental Defense Fund is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

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