Manager, Persuasion Research & Campaigns

Put your passion and skills to work for the planet. Climate change is the most urgent issue of our time, and we need people like you to help us build a vital Earth — for everyone.


We’re Environmental Defense Fund, a fast-paced nonprofit with a growing staff of more than 850 people in nearly 30 countries. We deliver game-changing solutions that cut climate pollution and strengthen people’s ability to thrive despite the effects climate change is already having. We work wherever we can have the most impact, from local communities to top companies to governments worldwide, and even in space.


Our culture, values and commitment to diversity make EDF an exciting and meaningful place to work. Every job here makes a difference. Won’t you join us?


This position can be based remotely within the contiguous United States.


Overall Function


EDF is excited to expand our Audience Insights team. The Manager, Persuasion Research & Campaigns will help build and lead a new capability to monitor relevant false narratives and create and implement debunking and inoculation campaigns into our digital marketing and media relations. You will work with various data sources and the global coalition, Climate Action Against Disinformation (CAAD), to help the team understand the digital conversations, specifically the false narratives, that affect our brand, our mission areas, and our key target audiences.  


This newly created position will report to the VP, Performance Marketing, lead junior staff, and work collaboratively with internal stakeholders including close coordination with our Marketing and Communications Teams and CAAD members, to build a program that combats the most harmful mis/disinformation.


Key Responsibilities

  • Lead and coach junior members of the team, help the Senior Manager create influence with senior leadership through data driven insights and strategic thinking.
  • Work with Senior Manager, internal stakeholders and external partners to design, implement and maintain a comprehensive anti-misinformation program that will identify harmful narratives impacting EDF’s work and ways to combat them through rapid response and long-term campaigns that incorporate proven inoculation and debunking tactics.
  • Use cutting-edge software to manage the day-to-day monitoring, understanding and communication of the mis/disinformation narratives that negatively impact EDF’s ability to achieve progress.
  • Monitor the evolving sources of misinformation and develop proactive strategies to address them. Develop strategies for iterative message testing and identifying and reaching key persuadable audiences.
  • Establish data-driven mechanisms to determine the efficacy of our persuasion campaigns.
  • Prepare regular progress and performance reports and timely updates on data collected.
  • Socialize learnings internally and with key external partners to increase our ability, and that of the broader environmental sector, to effectively combat mis/disinformation.
  • Translating insights into tangible actions for content creators and creative agencies
  • Assist with other reporting needs like influential ad hoc reports on key topics and conversation trends important to our audiences, campaigns and internal stakeholders.
  • Participate in advancing EDF DEI goals in which people from all backgrounds and experiences feel connected, included, and empowered to address the environmental and organizational challenges in alignment with EDF values. 


  • At least 6 years of relevant work experience
  • Solid experience leading, coaching, and developing digital marketing professionals to deliver against the strategy on time and on budget
  • Superior presentation, communication, organizational and time management skills, with experience presenting to Senior and VP-level executives.
  • Ability to plan, prioritize, and organize a varied workload, with no supervision, including the ability to rapidly adjust priorities to account for new opportunities.
  • Excellent written and oral communication skills and the ability to work with and influence colleagues and partners of varied backgrounds and experience.
  • Experience creating and driving compelling online content
  • Experience with behavioral psychology and persuasion messaging techniques 
  • Experience with digital listening tools such as Meltwater, Buzzsumo, or Crowdtangle is a plus 
  • Strong analytical ability and experience with digital marketing testing methodologies
  • Demonstrates self-awareness, cultural competency and inclusivity, and ability to work with colleagues and stakeholders across diverse cultures and backgrounds.

Hiring Range

We offer a strong total rewards package encompassing competitive salary, robust benefits, and professional development opportunities consistent with a modern global organization.

The pay range for this role is 82,000 - 88,000 USD which takes into account factors such as candidate experience, skills, training, internal team equity and local norms.

Environmental Defense Fund is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.