Digital Advertising Coordinator

Put your passion and skills to work for the planet. Climate change is the most urgent issue of our time, and we need people like you to help us build a vital Earth — for everyone.

 

We’re Environmental Defense Fund, a fast-paced nonprofit with a growing staff of more than 850 people in nearly 30 countries. We deliver game-changing solutions that cut climate pollution and strengthen people’s ability to thrive despite the effects climate change is already having. We work wherever we can have the most impact, from local communities to top companies to governments worldwide, and even in space.

 

Our culture, values and commitment to diversity make EDF an exciting and meaningful place to work. Every job here makes a difference. Won’t you join us?

Overall Function:

 

As a leading environmental advocacy organization, EDF engages with and relies upon the partnership of a wide group of audiences - from donors and grassroots activists to corporate executives to state and federal policymakers. To achieve our long-term growth and impact objectives, EDF requires bold and creative thinking in the digital advertising space. 

 

The Digital Advertising Coordinator is a key member of the Acquisition Team, reporting to our Director of Acquisition Strategy. S/he will uphold the organization’s digital sophistication in the use of online advertising to influence and engage our target audiences. The Coordinator will help support high-quality advertising campaigns designed to acquire and cultivate online donors and activists, as well as audiences critical to achieving our program work. Additionally, the Coordinator will assist in the donor and advocacy growth of our sister organizations EDF Action, Defend our Future and Mom’s Clean Air Force, as needed. 

 

Key Responsibilities:

  • Taking primary responsibility for planning, managing and reporting back on small-budget paid web, SEO/SEM, social media and display advertising campaigns.

  • Planning and executing short-term online advertising campaigns in collaboration with the rest of the communications teams to raise awareness, attract donors, and recruit supporters.

  • Building effective display marketing efforts based on keyword, placement, topic, audience, demographics, and interests, looking for opportunities to automate and increase efficiency.

  • Drafting ad copy for campaigns as needed.

  • Tracking the annual online advertising budget, including processing invoices, monitoring fulfillment and reporting.

  • Creating and implementing source codes and other tracking parameters across digital acquisition tactics and channels to collect and measure actionable data, including trafficking creative in DCM, Facebook, Twitter, LinkedIn, etc.

  • Measuring the success of our paid advertising through both qualitative and quantitative methods, using insights to inform and optimize future campaigns.

  • Monitoring both top-line and bottom-line impacts of programs to achieve growth, revenue and ROI goals.

  • Helping optimize audience journeys for specific targets, using strategic thinking, creative storytelling, and innovative paid outreach.

  • Acting as a point of contact for onboarding and coordinating with outside distribution accounts, vendors and services.

  • Working with the rest of the Acquisition Team to identify and pursue promising paid advertising opportunities.

  • Developing testing strategies in order to improve conversion value and/or campaign performance.

  • Staying current on online advertising trends such as programmatic and audience targeting, and make recommendations for updated strategies for digital acquisition initiatives, as well as other online advertising initiatives across the organization.

  • Helping develop best practices and guidelines to support more efficient and effective ad buys across the organization. 

  • Maintaining documentation for production processes; providing training as needed.

  • Working closely with the broader marketing department to make sure all online advertising takes a full-funnel and cross-channel approach.

  • Participating in advancing EDF DEI goals in which people from all backgrounds and experiences feel connected, included, and empowered to address the environmental and organizational challenges in alignment with EDF values.

 

Qualifications:

  • Bachelor’s degree, preferably in a quantitative discipline (equivalent experience can replace formal degree).

  • 2+ years of experience in digital advertising/direct response campaigns.

  • History of creative, logical, and analytical thinking.

  • Proficiency in Excel and familiarity with Tableau.

  • Inquisitiveness, with a curiosity for understanding root causes.

  • Experience with Facebook, Twitter, LinkedIn and other ad managers.

  • Demonstrates self-awareness, cultural competency and inclusivity, and ability to work with colleagues and stakeholders across diverse cultures and backgrounds.

Hiring Range

We offer a strong total rewards package encompassing competitive salary, robust benefits, and professional development opportunities consistent with a modern global organization.

The pay range for this role is 57,000 - 62,000 USD which takes into account factors such as candidate experience, skills, training, internal team equity and local norms.

Environmental Defense Fund is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

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