McDonald's - Styrofoam Packaging
On August 1, 1990, the McDonald's Corporation and Environmental Defense Fund joined forces in a unique collaboration: the nation's largest fast-food chain and a leading environmental advocacy group teamed up to conserve resources and cut waste.
This fledgling partnership with a leading brand grew into one of Environmental Defense's core programs.
How we launched our corporate partnerships work »
Goals
- Recommend waste-reducing and conservation options for McDonald's to consider:
- Source reduction: using less material
- Reuse: introducing reusables throughout the supply chain
- Recycling: return materials to productive use
- Composting: recycling organic materials when possible
Results
- Switched from polystyrene foam "clamshells" to paper-based wraps for its sandwich packaging, providing a 70-90% reduction in sandwich packaging volume, reducing landfill space, energy used and pollutant releases over the lifecycle of the package
- Converted to unbleached paper carry-out bags, coffee filters and Big Mac wraps
- Reduced paper use by 21% in napkins, and incorporated 30% postconsumer recycled content
- Asked suppliers to incorporate 35% postconsumer recycled content into all corrugated shipping boxes
Ripple Effects
Finding value in cutting waste:
- In 1999 McDonald's announced that it had reduced 510 million kilowatt-hours through energy efficiency improvements in its stores and created a "buy recycled" program, purchasing nearly $3 billion in products containing recycled materials.
- Having seen the strategic value of environmental innovation, the company continues to explore new avenues.
- In the decade following the partnership, McDonald's has continued to implement the team’s suggestions. It has:
- eliminated over 300 million pounds of packaging, enough to keep Peoria, Illinois trash-free for 10 years;
- recycled 1 million tons of corrugated boxes, reducing restaurant waste by 30 percent.
Press releases
McDonald's & Environmental Defense Fund Mark 10th Anniversary Of Landmark Alliance
12/21/1999
Not Pulp Fiction: US Companies Find Cleaner Paper Practices Make Business Sense
11/02/1999
Posted: 07-Jul-2007; Updated: 01-Dec-2008
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