(Washington, D.C. – April 29, 2013) – Today, Moms Clean Air Force, a group of mothers concerned about clean air and public health, is launching a six-figure TV ad buy in Missouri, New Hampshire, North Carolina and Virginia for the next two weeks, thanking Senators Claire McCaskill, Kay Hagan, Jeanne Shaheen, Tim Kaine and Mark Warner for their opposition to budget proposals that would have gutted EPA clean air standards that protect the health of Americans.
The ads, funded by the Environmental Defense Fund, express gratitude for the senators’ opposition to anti-Clean Air Act amendments during Senate budget debates in March that would have blocked the EPA’s historic Carbon Pollution Standard, the Mercury and Air Toxics Standards, as well as other clean air standards and public health protections. Thanks to the courageous leadership of these and other Senators, these amendments were turned back.
“All of these Senators deserve thanks for standing up for our kids’ health,” said Elizabeth Thompson, EDF’s Director of Congressional Affairs. “Congress shouldn’t ever use the budget process to cut important public health protections against dangerous, dirty and deadly air pollution. All kids, especially those with asthma, need strong clean air rules.”
The text of the ad -- a takeoff on the popular AT&T commercials, featuring a man sitting in semi-circle with a group very young kids -- reads as follows:
MAN: What’s better? More industrial carbon pollution that leads to more asthma attacks, or less industrial carbon pollution that leads to less asthma attacks?
Kids: (kids tell why less is better)
Man: Got ya.
VO: It’s pretty simple. Reducing industrial carbon pollution protects kids.
Let’s thank Senator _____________ for showing the guts to stand up for them, by voting to support reducing industrial carbon pollution.
The ad campaign, sponsored by Moms Clean Air Force (MCAF) and the Environmental Defense Fund (EDF) will appear in eight major media markets in four states: Missouri, North Carolina, New Hampshire and Virginia (including Washington, DC). The MCAF/EDF ads will appear in Columbia-Jefferson City, MO; Kansas City, MO; St. Louis, MO; Greensboro, NC; Manchester, NH; Norfolk, VA; Richmond, VA; and Roanoke, VA. You can see the ads on the Moms Clean Air Force YouTube channel or the EDF YouTube channel.
Moms Clean Air Force (MCAF) is a community of more than 130,000 dedicated parents committed to clean air and healthy kids. MCAF harnesses the strength of parents’love to take action against polluters for the health of all children and future generations. www.momscleanairforce.org; www.twitter.com/MomsCAF; www.facebook.com/momscleanairforce
Environmental Defense Fund (edf.org), a leading national nonprofit organization, creates transformational solutions to the most serious environmental problems. EDF links science, economics, law and innovative private-sector partnerships. Connect with us on Twitter and Facebook.