New TV ads call on communities to say "I will" act on climate

(Washington, D.C. – August 6, 2013) Environmental Defense Fund (EDF) is launching a new TV ad campaign today calling on local communities to take action on climate change.

The ads highlight the dangerous effects of climate change on local communities and say, “doing nothing is no longer an option.” 

Since President Obama announced his national climate action plan in June, businesses, farmers, faith leaders and local governments have highlighted the actions they have already been taking to address climate change, as well as pledging their support for the President’s plan, which includes the first-ever limits on carbon pollution from power plants. 

“We’ve always known the support for action on climate change was broad, but President Obama’s leadership has brought out voices from diverse and influential leaders,” said EDF’s Carol Andress. “We are only going to successfully address climate change if we have leaders who understand the real and costly impacts on local communities. From small businesses in South Carolina and tourism leaders in New Orleans, to faith leaders in Chicago and farmers across the Midwest, we’ve seen thousands of Americans stand up and say ‘I Will.’ ”

The 30-second ad will run in four states: Maine, Michigan, New Hampshire and Ohio. You can watch the online version here.