If innovation is where expertise and opportunity intersect,
then San Antonio-based Consert Inc. (Consert)
is a perfect case study.
Founded in 2008 by veterans of the telecom industry, Consert’s
Virtual Peak PlantTM provides an energy management solution that gives
consumers control of the highest energy-consuming electrical devices in their
home or business and provides utilities with a low-cost way to tap into an
unused energy source during key peak demand periods.
"We find the key is to offer a simple solution to
consumers that also benefits utilities," said Jeff Ebihara, vice president
of Consert. "Our goal at Consert has always been to facilitate a mutually
beneficial relationship between the consumer and their electric provider."
The result is cutting-edge technology that connects,
monitors and controls high energy-consuming devices including air conditioners,
water heaters and pool pumps, which can represent over half of the total load for
electric utilities during times of peak demand. The devices in a "Consert-enabled house”
are linked using the wireless technology “ZigBee,” creating a Home Area Network
(HAN) that can either be controlled remotely or configured to make decisions
based on user preferences or outside weather conditions. Utilities may call
upon this load during peak hours to reduce stress on the grid, with the
consumer never losing comfort or control.
According to Consert, its home automation system can save consumers
15-20 percent on their energy use. When consolidated, these homes add up to a considerable
amount of unused energy that utilities do not have to buy, sell or deliver.
This "negawatt" concept isn't new – a megawatt of
energy that is NOT used through demand response is just as helpful for a stable
energy supply as a megawatt of new generation. However, the consumer appeal of
Consert's products is more personal and customizable than traditional load
control measures. Customers can control their energy consumption 24/7 from any
web-enabled device, such as laptop, tablet or smartphone, but most configure
the system to work automatically.
The development of a consumer-friendly service that helps
save money – and provides some
“coolness” while requiring no sacrifice in comfort or convenience – is an
important achievement as we look for new ways to reduce energy consumption and
increase efficiency. Reducing
electricity demand and making more efficient use of electricity is very
important both environmentally and for electric grid operators. But beyond the
appeal of doing the “right thing,” or the novelty of controlling appliances, there
had previously been little to no incentive for consumers to make it a priority. Cutting their energy bill, Ebihara said, has
proven a strong incentive.
"Of course there is a small segment of the market that
wants to control every last part their energy use," Ebihara said. "And
we are happy to provide that level of control. But we are finding that most
people want to “set it and forget it.” They want to save on their energy bill
and they might like the convenience of remotely accessing their programs, but
they don't want to have to think about it all the time and they certainly don't
want it to be a hassle."
Appealing to a broad market has been one of the challenges
of HAN products. The industry is young, and products are either complicated or
expensive. It may be obvious that Consert wants its product to be ubiquitous,
but such products will have to be deployed in large numbers to make a
meaningful contribution to peak demand management.
Consert's systems are available through utility companies, most
of which offer the equipment free when customers participate in conservation
measures. Others sell the equipment at a deeply-subsidized price. In San
Antonio, CPS
Energy will deploy Consert systems in 140,000 homes at no charge to the
customer, reducing peak demand by 250 megawatts.