Thank you for your participation. The competition concluded on December 2nd. Winners will be announced in the coming weeks.

Many scientists, economists, environmentalists and business leaders agree that a cap on carbon emissions is the best way to cure our addiction to oil. But, quickly and vividly explaining how a cap will solve our energy problems is a challenge.

We need your help conveying this concept to the American people in a clear, brief, convincing and memorable way to stick in the public's consciousness—like the well-known shot of an egg frying that depicted "your-brain-on-drugs."

What We Want

• A video or visual analogy smartly, vividly and clearly explaining how a carbon cap will break America’s addiction to oil.
• Videos should be no longer than 30 seconds.
• Visuals can be submitted as a still image or any other format.
• Submissions must be posted to a website—for example, your personal site, company site, YouTube, or Flickr.
• If we decide your submission will most vividly connect the dots between a carbon cap and solving our oil addiction effectively, you will receive a $10,000 professional fee.
• There are also cash prizes for second and third place entries.

See the competition rules for detailed guidelines.

What We Don't Want

• Don't focus on global warming—its importance, impact, or the necessity to solve it. We know it's a critical issue, but that's not the message of this project. This is about drawing a line between our over-dependence on oil and the cap that will solve it.
• Don't assume people know what carbon pollution is, or where it comes from.
• Don't assume the audiences will understand what a cap is.
• Don't alienate anyone by being partisan. Our goal is explain a concept, not lecture anyone or place blame.